Madison, NJ - Thomas R. Wilkins,
CEO of Better Homes and Gardens Real Estate Wilkins
& Associates and Thomas R. Wilkins, Jr., Central Processing, were invited
attendees to the National Association of REALTORS (NAR)Strategic Plan titled
“Rethink—The Future of Real Estate” hosted by Realogy located at their new
headquarters in Madison, New Jersey. The
1-day seminar was designed by NAR and was the last in a series of 100 seminars
designed to review the changing world of real estate—visualizing a 5 year plan
and 10 year plan.
One of the presenters, Summer Greene, Broker and past President of
Florida
Realtors®, stated,
“This seminar, of which I’ve now given close to 100 of them, describes scenario
planning and is designed to rethink the future as to, literally, what’s going
to happen. Will there be big shifts in
the real estate value proposition, a collaborative effort driven by data
opportunity, external threats and the need for more future-consumer centric
models.” The seminar focused on the Ostrich, meant to
represent slower incremental changes at the local Realtor Association level; Beauty
and the Beast, which represented getting key players to collaboratively reshape
the real estate industry, defy conventional wisdom and look into a future where
the real estate industry was successful in path breaking efforts to redefine
the industry’s value proposition; and last, the Jungle which presented a 5 and
10 year future game changing shifts to the industry and business environment
which was driven by new politics, shifting values and external forces beyond
the control of the realtor or the general public. The Jungle was a volatile, yet innovative
world of game-changers and power shifts, new risks and opportunities, new winners
and losers; for Real Estate, a technotic shift that reshapes the industry
landscape, suddenly and decisively, as new players enter the market with new
models for housing and homeownership.
The Jungle also focused on a previously unthinkable world just a few
years ago--how and why did it happen.
Said Thomas R. Wilkins, CEO, “For the past 7 – 8 years all we
thought about was next week. We never
thought about 5 and 10 year changes in the real estate market, only because we
were focused on today and tomorrow at the latest. To sit in a day-long seminar and talk about
things 5 and 10 years out, honestly, was mind blowing.”
While the presenters offered no answer to the propositions they
were presenting, the seminar was designed to make everyone think outside the
box about what was happening with the real estate industry. NAR’s Strategic Planning Committee took this
new approach to encourage dialogue and open minds about thinking big for the
future. In the seminar, various videos
portrayed Realtors of 2017 and 2023. As
you watched them, you listened to the challenges that they had and/or lived
through for the past 5 to 10 years as the economy came out of the recession,
the changing of the politics involving the real estate industry and how people
alone lived in either extended families, possibly as co-ops, sharing one home
with other families and specifically about the “new’ American dream.
Said Tommy Wilkins, Jr. “While I am only 20 year old now, I want
to own my own home, but being young I’m not sure how I am going to do it.” “Listening to where the market is going and
what it might be like to be a Real Estate Agent in the 21st century
was extremely interesting to me.” Wilkins, Jr. added.
To learn more about Rethink—The Future of Real Estate, visit them online
at www.rethinkfuture.com . This interactive site will allow you to
experience the events online.
Better
Homes and Gardens Real Estate Wilkins & Associates operates three offices
throughout the Pocono Mountains and is celebrating their 25th year
in business—2013. You can visit them
online at www.wilkins1.com. All
offices are open 7 days a week.
PHOTOS:
TOP
LEFT:
Thomas
Wilkins Jr., Central Processing (L) & Amy Chorew, Vice Pres, Platform
Development (R)
TOP
RIGHT:
Summer
Greene, Regional Mgr at Better Homes and Gardens Real Estate Florida 1st (L)
& Jason Pantana, Speaker, Realtor® (R).
BOTTOM
LEFT:
Amy
Chorew, Vice Pres, Platform Development, Better Homes and Gardens Real Estate
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