Stroudsburg - Better
Homes and Gardens Real Estate Wilkins & Associates has announced the launch
of its new consumer website, www.BHGwilkins.com. The new site revolutionizes the online real
estate search for consumers in the Pocono Mountains area. This launch is part of the BHG national
brands announcement that it has delivered the most comprehensive lifestyle and
community data based search and sort experience that is fully integrated within
the national website.
The Wilkins IDX based website features new search
capabilities driven by consumer lifestyle considerations, which is
revolutionary to the home searching experience.
In addition, another rollout of individual agent websites
featuring those same benefits will occur in the first quarter of 2015. This feature is only available to Better
Homes and Gardens Real Estate Realtors.
“This exciting milestone reflects BHG’s dedication to the
consumer and keeping our affiliate Brokers a step ahead”, said Sherry Chris,
Pres and CEO of Better Homes and Gardens Real Estate, LLC. “Consumers are buying homes based on
lifestyle requirements, but the way a real estate search was done online has
not yet evolved to meet that reality, but BHG now has created a site that will
forever change the search criteria.” said Chris.
“As real estate professionals, our mission is to empower
our customers and clients in finding their dream homes”, said Thomas R.
Wilkins, CEO of Better Homes and Gardens Real Estate Wilkins & Associates.
“Today, that definition extends beyond the traditional
criteria of home many bedrooms, how many baths, price and square footage. There are other very important criteria when
a family buys a home. These important
criteria include personalized needs that can enhance an individual’s work and
life balance or the experiences of their families. We are proud to offer the most comprehensive
lifestyle search available today to make that a reality for all who interact
with www.BHGwilkins.com .” said
Christine A. Wilkins, Exec V.P./Gen Mgr.
The new presentation features:
·
Search
designed for the way you live: Consumers
are able to begin their home search using lifestyle triggers such as drive
time, schools/school zones, neighborhoods/address.
·
Innovative
drive time based property search: The
customer’s home search is powered by INRIX, a leading provider of drive-time
insight in the connected car and the smart cities worldwide. The customer starts their home search by
selecting a drive time maximum along with a time of day requirement suited to
their lifestyle. The website then
delivers targeted property results that meet those commute requirements.
·
On the
map: Customers and clients can
refine the results of their search based on pinpoints on a map, free hand
drawing and viewing homes against typical traffic distances. Collectively, this design represents the most
comprehensive approach to a home search on maps in the industry.
·
A refined
sort: Once the initial property
search returns, the site presents the consumer with property cards featuring
photos of each homes, property information and indicators grading how the home
performs against the consumer’s top 3 selected lifestyle criteria. This empowers the consumer to compare each
house. The consumer can dynamically re-sort
the search based on the number of property and lifestyle parameters to further
refine their research.
Better Homes and Gardens Real Estate, LLC has named their
website “The friendliest site in real estate, featuring the friendliest search
for real estate.” and now you can see why such a definition is
applicable. The Wilkins organization,
while always priding themselves on being leaders in the market place, have
simply out done themselves this time in the eyes of the Realtors and the
Managers.
Said James “Jimmy” Martin, Realtor BHG, “This website is
going to give my buyers the ability to search not just by zip code, but by what
they really want in a house. I feel
that’s going to give me more homes to show them that they’ll like, delete the
houses that they don’t like (without having to drive by or go in to show them)
and will increase my sales in 2015.” Martin
has been with the company for 5 years and has consistently been in the Top Ten
for sales.
Said Carol Demarest, Realtor in the Wilkins Bushkill
office and PMAR 2014 Realtor of the Year, “That’s why I like being a part of
the Wilkins team. Tom and his crew
constantly think out of the box and the lifestyle search for real estate, we
cannot ask for anything more. I’m
impressed!” Demarest has been with the
company since 2003.
“I simply love Better Homes and Gardens; they are always
coming up with ideas that keep me ahead of the curve and that’s where I like to
be.” said Judi Moniz, Assoc Broker who has been with the company for 20 years
and works from the Mt. Pocono office.
Said Jen Amantea, Assoc Broker, “Selling by lifestyle, that’s
boss.” Amantea works from the Wilkins
Mt. Pocono office.
Innovation Beyond Search
·
Unmatched
content: BHGRE.com has been designed
to put content at the center of the real estate experience. In addition to lifestyle and community data,
Yelp, National Weather Service, dining and entertainment data, photography,
DIY, state and local contacts are all part of the new website.
·
Transforming
visits into leads: All brand
generated leads will flow directly into the company’s specific lead routing
process to seamlessly integrate the consumer with the agent that best fits
their criteria.
·
Multi-lingual
capabilities: The site supports the
addition of Spanish language property, informational and affiliated agent
content.
·
Built for
a mobile first world: The custom
platform goes beyond mobile responses; it is built for mobile first. It supports multiple photographs in a swipe
and clickable format.
·
Agent
benefits: Affiliated agents are able
to customize their profile pages with awards, testimonials, biography and
social media feed information.
The Wilkins organization has been in business for 26
years. In that time, the company has
built the real estate side of their business into becoming one of the largest
and top brokers in the Northeast Pennsylvania region. In 1988, the office opened their doors and
proceeded to build the company from 3 agents to what they are today. In addition to real estate, the Wilkins
organization includes Management, title and settlement services, and auctions—online
and in person, data collection and data distribution. All offices are open 7 days a week. To experience the Friendliest Search in Real Estate for the Pocono market, visit www.BHGwilkins.com .
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